Job Description

Job Description

Handling distributors and team of  DSR

Handling huge turnover .

Achieving targets on monthly basis.

Identifying and networking with financially strong and reliable distributors, resulting in increased market penetration & improved market share.

Minimizing expires in the market.

Ensuring proper ROI to business partners.

Timely competitor analysis and taking action by escalating the competition action.

Ensure achievement of monthly, quarterly and annual agreed Sales targets within laid down business terms for all brands.

Sales target setting and monitoring for Distributors,  at a beat level

Monitor Actual Sales and mid course corrections and inputs to reduce variance against expectations

Sales projection for distribution business

Area & Business Planning

• Identify potential towns & appoint distributors in line with business strategy
• Plan & allocate ISR’s basis market potential
• Formulate & execute the secondary sales plan – Area wise , distributor wise , Brand wise , SKU wise

Distribution Management

• Ensuring quality of market coverage through effective use of PSR and distribution network
• Develop and ensure implementation of Distribution plan across distributor territories
• Ensure category availability, visibility & freshness (Stock rotation)
• Formulate and ensure implementation of trade & consumer promotion plans
• Support micro marketing/ customer activation initiatives planned for the area.
• Competition tracking & providing inputs to the ASM

Distributor Management

• Educate and train the SD on Midas & Minet systems & processes
• Ensure optimal stocking levels and high billing efficiency for all SD
• Ensure distributor compliance to agreed service levels & credit terms
• Review distributor financial health (pipeline and outstanding) 
• Ensure that the claims of the distributor are settled by within specified time limits

People management and development

• Enhance PSR  effectiveness through training & coaching
• Management of ISR, PSR working (PJP, Itinerary, expenses etc)
• Periodic review of ISR, PSR  performance and feedback
• ISR, PSR retention through high engagement and motivation

Reporting

• Daily activity report
• reports on area performance- Rural Pivot
• Retail Audit & Retail Universe update
• Other relevant forms

Required Knowledge, Skills, and Abilities

Sales & Marketing

Channel Sales